PizzaPizza Launches Revolutionary Farm-to-Pizza Program

In a groundbreaking move that sets a new standard for the Canadian food industry, PizzaPizza has announced an ambitious farm-to-pizza initiative that will transform how the company sources ingredients across all its locations. This comprehensive program represents the largest commitment to local agriculture by any pizza delivery chain in Canadian history.

The initiative, which officially launches this month, establishes direct partnerships with more than 50 Canadian farms spanning from British Columbia to Ontario. These partnerships will ensure that fresh vegetables, aromatic herbs, and premium dairy products travel minimal distances from farm to kitchen, guaranteeing unprecedented freshness while dramatically reducing the environmental impact of the company's supply chain.

This strategic shift toward local sourcing aligns with growing consumer demand for transparency in food production and sustainable business practices. PizzaPizza's commitment to reducing its carbon footprint by 35% through this program demonstrates that environmental responsibility and business success can go hand in hand.

Building a Network of Excellence

The selection process for partner farms was rigorous and comprehensive. PizzaPizza's sourcing team spent over 18 months visiting farms across Canada, evaluating everything from soil health and water management practices to crop rotation strategies and organic certification status. The result is a diverse network of agricultural partners who share the company's vision for sustainable, high-quality food production.

These partnerships span multiple provinces and include family-owned operations that have been cultivating the land for generations, as well as innovative newer farms employing cutting-edge sustainable agriculture techniques. From tomato greenhouses in Ontario to herb gardens in Quebec, from dairy farms in Alberta to pepper fields in British Columbia, the network represents the best of Canadian agriculture.

Each partner farm has committed to meeting PizzaPizza's stringent quality standards while adhering to sustainable farming practices. This includes minimizing pesticide use, implementing water conservation measures, maintaining soil health through natural composting, and prioritizing biodiversity on their properties. Many of the partner farms have achieved or are working toward organic certification, reflecting their dedication to environmental stewardship.

Reducing Our Carbon Footprint

The environmental benefits of the farm-to-pizza program are substantial and measurable. By sourcing ingredients locally, PizzaPizza will reduce transportation distances by an average of 1,200 kilometers per ingredient shipment. This dramatic reduction in food miles translates directly into lower greenhouse gas emissions and a significantly smaller carbon footprint for every pizza produced.

The 35% reduction in carbon footprint represents one of the most significant environmental commitments made by any restaurant chain in Canada. This achievement is the result of comprehensive supply chain optimization, including not only shorter transportation distances but also partnerships with farms that employ sustainable growing practices, reducing the overall environmental impact of ingredient production.

Beyond carbon emissions, the program will significantly reduce packaging waste. Local sourcing allows for the use of reusable containers and bulk transportation methods, eliminating much of the single-use packaging typically required for long-distance food shipping. This reduction in packaging waste further amplifies the environmental benefits of the initiative.

Uncompromising Quality and Freshness

While environmental sustainability is a primary driver of the farm-to-pizza program, the quality and freshness benefits are equally transformative. Ingredients harvested from local farms can reach PizzaPizza kitchens within 24 to 48 hours, compared to the industry standard of 5 to 7 days for conventionally sourced produce. This dramatic reduction in time from harvest to pizza means customers will experience noticeably fresher, more flavorful ingredients in every bite.

Fresh basil picked on Monday morning can be topping pizzas by Tuesday evening. Tomatoes harvested at peak ripeness maintain their full flavor profile and nutritional value. Bell peppers arrive with their crisp texture intact, and dairy products from local farms deliver superior taste and quality. This level of freshness simply cannot be achieved through traditional long-distance supply chains.

The quality improvements extend beyond just freshness. Local farms can grow specialty varieties that are too delicate or perishable for long-distance shipping. This opens up exciting possibilities for seasonal menu items featuring heirloom tomatoes, specialty peppers, and artisanal herbs that would be impossible to source through conventional supply chains. Customers can look forward to limited-time offerings that showcase the best of what Canadian farms produce throughout the growing season.

PizzaPizza's quality control team has implemented rigorous standards for all locally sourced ingredients. Each delivery is inspected upon arrival, and the company maintains detailed tracking systems to ensure traceability from farm to finished pizza. This transparency gives customers confidence in the quality and origin of their food while allowing PizzaPizza to maintain the highest standards across all locations.

Investing in Canadian Farmers

The farm-to-pizza program represents a significant economic investment in Canadian agriculture. By committing to long-term contracts with local farms, PizzaPizza is providing financial stability and growth opportunities for agricultural businesses across the country. These partnerships create predictable revenue streams that allow farmers to invest in their operations, expand production, and hire additional workers.

The economic impact extends beyond the farms themselves. Local sourcing creates jobs in transportation, logistics, and food processing within Canadian communities. It strengthens regional food systems and reduces dependence on international supply chains, making the entire food network more resilient and sustainable.

PizzaPizza has also committed to providing technical support and resources to partner farms. This includes assistance with sustainable farming practices, access to agricultural experts, and support for obtaining organic certifications. The company views these partnerships as collaborative relationships where both parties work together toward shared goals of quality, sustainability, and mutual success.

Many of the partner farms are family-owned operations that have been passed down through generations. By providing stable, fair-priced contracts, PizzaPizza is helping ensure these farms can continue operating for generations to come, preserving agricultural heritage and rural communities across Canada.

Rolling Out Across Canada

The implementation of the farm-to-pizza program is being executed in carefully planned phases to ensure smooth integration across all PizzaPizza locations. The rollout began in September 2025 with locations in Ontario and Quebec, where the highest concentration of partner farms is located. By the end of the year, the program will expand to include all locations across Canada.

Each region has been paired with nearby farms to minimize transportation distances and maximize freshness. In British Columbia, PizzaPizza locations will source from farms in the Fraser Valley and Okanagan regions. Alberta locations will partner with farms in the southern agricultural belt. Maritime locations will work with farms throughout the Atlantic provinces. This regional approach ensures that every PizzaPizza location benefits from the freshest possible local ingredients.

Looking ahead, PizzaPizza has ambitious plans to expand the program even further. The company is exploring partnerships with additional farms to increase the variety of locally sourced ingredients. Future phases may include locally sourced meats, specialty cheeses, and even flour from Canadian grain mills. The ultimate goal is to source as many ingredients as possible from within Canada, creating a truly Canadian pizza experience.

The company is also investing in technology to enhance supply chain efficiency and transparency. A new tracking system will allow customers to learn about the farms that grew the ingredients on their pizza through QR codes on pizza boxes. This level of transparency reinforces PizzaPizza's commitment to quality and sustainability while educating customers about Canadian agriculture.